Author Archives: Colm

Don’t set Goals … Raise Your Standards!

Around this time every new year most people go though some sort of Goal Setting exercise. They listen to tapes, attend webinars, read books on the subject and then go to work on setting income goals, health goals, travel goals, exercise goals,  spiritual goals and more … all determined to make the year ahead better…

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Get Past Patients to Re-Engage with a “10 Word Email”

I was reminded at the last Naturopathic Doctor Marketing Intensive (NDMI) how sometimes “simple” marketing can be so much more effective than complex. Let’s face it from time to time the so called “Marketing Professionals” can overthink campaigns! Sure you always want to follow the old classic marketing formulas such as: Clear and specific goal…

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One ND’s Story: “It shouldn’t be this hard after 16 years” …

Almost two years ago Dr. Sandra Miranda, an ND from Ajax,  Ontario attended one of my webinar training programs.  As part of our “On-Boarding” process to our Achievers Club she shared with me that she has had her practice in Ontario for 16 years, her practice was well established, her team was in place, she…

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You can’t train caring – hire right from the beginning.

When hiring new staff in your practice the most important factor that you need to look for is “do they care?” Do they care about themselves? Do they care about others? Do they care about their performance? Do they care about the team? Sure you want them to be able to do the job, but…

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ND EXCEEDS REVENUE GOAL OF $50,000/Mth (and almost didn’t notice!)

I first “met” this amazing Canadian Naturopathic Doctor online in January 2016 when she attended my webinar and took my six week training program on How to Attract New Quality Patients. (To respect her modesty and request for anonymity, let’s call her Susan) After successfully completing the six week training she applied to join our…

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How to Keep Your Patient Appointments on Track and on Schedule

Scenario: (Based on a True Story!) You have a busy day ahead with patients scheduled back to back all day. Your 9AM goes fine, your 10AM walks in and it’s one of your favorite long term patients, let’s call her Cathy… you guessed it, Chatty Cathy! Cathy arrives, you welcome her and she starts to…

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3 Things to Simplify to Grow Your Naturopathic Practice & Enjoy a More Balanced Life

For years I believed “The more I offer clients the more successful I will be” … what a big mistake. The truth was – the more I offered clients the more work I had to do! Sure, the clients loved it, but what they didn’t see was me working till 10 PM or 11 PM,…

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3 things I want for every Naturopathic Doctor: More Impact … More Money … More Free Time

You already know, building and running a successful Naturopathic practice is a lot of work, right? Between seeing patients, researching health issues, keeping track of billing, managing staff (if you have them) and on top of all that you have to run the business, do the marketing, watch the financials, and juggle the bajillion tasks…

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Improve Patient Retention with Accountability in Your Naturopathic Practice

What ever happened to “Susan”? [Insert name of patient who only came to see you once or twice] Every Naturopathic Doctor has those patients who come in for a visit or two then never came back, right? Typically: “Susan” had a health concern, called to set up an initial appointment, filled out your intake forms,…

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Important Update to Microwave Marketing Campaigns for Naturopathic Doctors

I’m always experimenting with ways to improve the results from Microwave Marketing campaigns and have identified an important important change that I’m recommending to everyone using a 30 Day Guide as the free download. (Lead magnet) As you know, up to now I’ve recommended that  you create a 10-12 page guide to give people a solution to a problem.…

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