Author Archives: Colm
10 Creative Ideas to Keep Your Patients Engaged all Summer Long!
Summer vacation season is unofficially here! Victoria Day in Canada and Memorial Day are the unofficial weekends that kick off summer. Kids will be getting out of school soon, vacations are booked and planned, or will be soon. The weather is warming up and people are thinking about beaches, lakes, mountains, barbecues, sunshine and lots…
Commit to your Campaigns for ONE Year to scale your practice
This is the last of the Five Ones in our NatMedWeek series to focus your marketing. So far I’ve shared: The last step in the Five Ones approach to focusing your marketing, is to commit to your new focused campaigns for ONE Year to fill your practice with your ideal patients who are dealing with…
Crafting Your ONE Offer to make it easy for patients to start working with you
Continuing our mission to focus your marketing to make it more effective and your practice more efficient, you need an irresistible offer that make it a no brainer for your ideal potential patients to get started working with you. We decided on what ONE Target, ONE Problem, and ONE Solution we are going to focus…
How to unpack your process to create your ONE Solution (AKA Signature Solution)
If you’ve been following along on my NatMedWeek series to focus your marketing we’ve talked about: Today let’s explore what your ONE Solution is going to be. Don’t worry, I’m not going to suggest a “one size fits all” approach to care. That would be nonsensical. As we all know, everyone is unique and each…
Why and How to focus on ONE area of health to fill your practice with your ideal patients.
So far in our deep dive into focusing your marketing we’ve discussed the Five Ones approach and I’ve shared how to pick your ONE Target. Next up to refine your niche even further is to establish yourself as an expert in ONE area of health. ONE problem that you love to solve for patients. Remember,…
How to choose your ONE Target to focus on your ideal patients for your campaigns
The first ONE of the Five Ones approach to focus your marketing is all about picking the right niche or target market for your practice. This can make or break your practice and marketing success. Deciding on who is your ideal target for your practice sometimes cause doctors to worry about whether they will pick…
How to Focus Your Marketing to Maximize Your Results as a Naturopathic Doctor
Whether you are new in practice or been helping patients with natural medicine for 25 years or more, the marketing approach I’m about to share with you will simplify your practice and your life, not to mention dramatically increase your income! You’ve probably heard it a million times “The Riches are in the Niches”, “You…
How Dr. Miranda generated over $5,200 of Non-Patient Income to her practice from a one-hour webinar!
Let’s face it, helping patients and getting paid for it is a beautiful thing. But we all know you can only see so many patients in a week or month. So, the question is how can you increase your income without adding new patients to your already busy schedule? Here’s how we helped one very…
Are You Missing Patient’s Buying Signals?
“We need to change that question in my funnel, people are emailing me their life stories but they are not converting into my program!” Here’s the scenario; You are a busy Naturopathic Doctor, booked out for weeks, or even months, in advance for new patients. You decide to create an online group program to help…
The Alternative Schedule for Naturopathic Doctors – 6 Day Weekends!
Many Naturopathic Doctors wish they had more free time, more time for family, friends, more “me days”. They work crazy hours helping patients, doing the charting, researching cases, doing marketing, managing their team etc. Typically Doctors are seeing 3 days per week and using the other two days to do everything else. While this works…