Microwave Marketing Case Study: Dr. Sandra Miranda ND
When Dr. Sandra Miranda, founder of Miranda Naturopathic Clinic in Ajax Ontario, joined the ND Achievers Club at SmartNDBiz.com, she already had a successful practice for over 16 years. She wanted to grow to the next level.
Her drive and commitment to helping others had brought her this far and she was looking for new ways to attract new quality patients to her practice by working smarter not harder.
When we started working together I was struck by her level of professionalism and attention to detail. Every marketing piece she did, from her referral gift cards to her open house fliers, everything was thought through thoroughly, professionally designed and implemented with perfection.
Even though her practice offers natural health solutions in a variety of areas, Sandra decided to focus her Five Ones on Balancing Women’s Hormones.
First she wrote a phenomenal 30 Day Guide to Balance Hormones, again professionally designed and accompanied with 4 timely follow up emails designed to encourage people to stick with it and see the 30 days through so they had the best chance of getting results.
Once we had her landing page built and all the technology ready to go to kick off her Microwave Marketing campaign, we launched her first Facebook ad.
Normally we treat the first few days, even the first few weeks to be a test, a learning opportunity, to see which ads pull best before letting it run, but not in Sandra’s case!
Quick Results:
Because Sandra followed every step in detail, hired professionals to review and implement the technology, she got results immediately!
The first 24 hours of running the ad generated 6 new potential patients who downloaded her guide and started their journey to balancing their hormones naturally… and of course joined Sandra’s laser focused, automated, targeted email support follow up.
Today her campaign has been active for 30 days and already it has generated 53 new potential patients to her list. Phenomenal!
The Marketing Math:
Will all of those turn into paying patients? Of course not. It’s still early days to know what the end results will be, but even if only 10% convert to active paying patients, and let’s say the average patient spends $1,600 in Sandra’s clinic over the next 12 months, that’s an additional $8,480 in revenue from her first months campaign.
More importantly Sandra now has a marketing machine built that she can turn on or off as she pleases to keep adding new potential patients to her funnel. (Why anyone would ever turn it off is beyond me, but some people do!)
If those results, or better, keep coming as I suspect they will; that means Sandra’s microwave marketing campaign could generate an additional 600 new women dealing with hormone issues that could be helped with her 30 day guide. From a revenue standpoint, basing it on a 10% conversion rate, that’s a potential $101,760 in new patient revenue in the next 12 months … not bad for what will end up being about a $3,500 ad investment over the year!
Will everyone get the same results? No! Every campaign is different, every market is different and every doctor is different, but when all the steps are followed, Microwave Marketing works to help your patients and increase your revenue!
Congratulations Sandra, your attention to detail and your commitment to doing it the smart way from the beginning is paying off big time!
We can all learn a lot from your approach, thank you for letting us share your success story.
If you would like to learn the strategies Sandra, and other NDs are using to grow their practice, click here to check out our introduction to our 6 week “Attract New Patients” training program. OR Join us on our upcoming live online workshop here.
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