It’s awkward when you have to tell someone their sweater is on inside out right?
In that same way it’s kinda awkward to let people know their websites are inside out!
Yes you read that right … a lot of naturopathic doctor’s websites are inside out these days.
You see for most folks, when they updated their website last time, their web person said at a minimum you need:
- Home Page
- About Us
- Our Services
- Our Team
- My Blog
- Contact us
Does that sound familiar? So for most that is what is on their website now. But it’s wrong, It’s inside out!
It’s focused on you, not them.
Don’t get me wrong, your web developer didn’t give you bad information, it was perfect advise for websites at the time … but times have changed. So has the way patients are looking for solutions to their medical issues online and how they are using the web. People used to search for “naturopathic doctors in my area” … but now they search for solutions to their problems/symptoms.
Think about the patient sitting at home suffering from digestive issues. They go online, and what do they search for? Do they search for “naturopathic doctors in my town” OR do they search “relief from digestive cramps”?
They search for the latter of course. Imagine if that patient comes to a website that told you all about the doctor, pictures of their team , pages about their philosophy on natural medicine, where and why they decided to become an ND … everything BUT a solution to their digestive issues.
Click – Next Site Please!
Right?
That is what I mean by most websites today are inside out … the spotlight is on the wrong person. The spotlight is on you not the patient.
That’s a classic “Look at Me … I’m an ND” website and unfortunately it’s what many NDs still have today!
Instead think through what is the biggest, most common symptom that you solve for your patients and make that solution be the focus of your website. Give them resources to solve the problem, establish yourself as the expert on that solution and share your “secret sauce” … because if you don’t, your competition will and they will get the patient’s business.
Once they are engaged with your website and they know that you can help them, invite them to get even more information or more solutions or resources by simply giving you their email address … keep them engaged with powerful blog content, email responders (valuable content – not spam!)
Then when they are ready to schedule an appointment with an ND, who do you think they will turn to? Yes you … your online marketing system has warmed them up for you and built the relationship so they trust you and they are willing to do business with you.
This is just a few of the steps included in what I call Microwave Marketing – if you do nothing else but turn your website around so it is no longer inside out, you will start to see more results and more new patient inquiries quickly.
If you want to explore how I may be able to help you grow your practice locally or with online programs globally, start here and tell me a little about your practice, then we can schedule a time to chat further. and figure out if we are a good fit.
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