Let’s face it, most Naturopathic Doctors are overworked, underpaid and often become overwhelmed.
It’s really a little crazy when you think about it, they have all of this education, all of this knowledge about health, years of experience yet many Doctors are still struggling to make a the income they deserve.
Why is that? It’s because the typical Naturopathic Practice model is flawed. It is impossible to scale and make great money when your entire income is based on one on one appointments or supplement sales.
There are only so many hours in the day and in the week to see patients, so it’s only a matter of time until you become booked out.
At that point you have a couple of options to consider to grow a traditional practice:
- Raise your rates
- Work more hours
- Hire more people
Or you can look at more efficient, more profitable and more creative ways to help your patients. While my ultimate recommendation is to consider scaling globally with webinar programs … for now let’s keep it local.
Let’s look at offering Group Programs in your practice. Difficult to do during the pandemic … so group programs online make much more sense and are more scalable!
Why group programs? Let’s do a little math:
Let’s say you are an ND and you charge $200 per hour.
In 6 one hour appointments you can make $1,200 helping patients 1 on 1.
What if you had a 6 week group program where you offer a series of 1 hour educational classes (webinars) focused on a particular illness or area of health …1 per week for 6 weeks.
Total time : 6 hours.
If you have 18 people in the program and you charge $797 = $14,346
$14,346 in 6 hours is $2,391 per hour! … With NO CHARTING!!!
Think those are made up numbers? Think again! That’s exactly what one of our NDs in Northern California is doing right now!
That’s why you need to offer group programs! You are worth more than $200 per hour … let’s get smarter about what and how you offer your knowledge and your help.
Sometimes when I start talking to NDs about this they ask:
“Are we allowed to offer programs like this?”
Folks, are you allowed to share your knowledge?
Are you allowed to write books? Are you allowed to write blogs?
Are you allowed to give talks?
Yes! It is simply sharing knowledge with the focus on helping a small group of people deal with, understand or possibly overcome a health issue.
Provided you are not offering individual treatment recommendations in a group setting, you are simply sharing your knowledge as to good natural healthy habits that help people dealing with those specific symptoms.
How do you make it happen?
It’s pretty easy actually and I have lot’s of Naturopathic Doctor clients in Canada & across the United States doing this very successfully.
In another recent example one ND has 25 people in a 6 week nutrition/weight loss/detox program that she is charging $897 for. That’s over $22,000 in 6 hours of delivery … or $3,737 / hour … not too shabby!
Yes, the results are in the details, but that’s the basic formula. I encourage you to start offering group programs and/or online programs in your practice, start making the money you deserve and get out of the time for money trap!
- First step is to pick your area of health that your program is going to focus on.
- Name your program – give it a benefit rich title
- Next outline your modules
- Schedule a free initial talk (webinar) to invite people to sign up
- Launch your campaigns to invite people to your free talk
- Sing ’em up and give them great information in your program
Cheers,
Colm
Want to learn how to make this happen in your practice? We’re going to be discussing this strategy in detail at the upcoming NDMI
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