This is the last of the Five Ones in our NatMedWeek series to focus your marketing.
So far I’ve shared:
- The Five Ones Approach to Focus your marketing
- One Laser Focused Target
- One Problem you want to help with
- One Solution for their health problem
- One Offer to get them started
The last step in the Five Ones approach to focusing your marketing, is to commit to your new focused campaigns for ONE Year to fill your practice with your ideal patients who are dealing with the problem you can help them with.
Marketing takes time and persistence to work, when people try something for a few weeks then quit and try something else, it fails. Commit to to your campaigns for one year before evaluating the results.
There are several campaigns you can and should run, but the first one is to build out a funnel or step-by-step journey to lead people to your initial appointment.
The most effective, and easiest way to do this is to share your knowledge of this area of health by creating a simple downloadable guide that addresses their most common symptoms, their hot buttons when they are having issues around the area of health you picked to focus on, and give them a solution or steps to take that will help them start to feel better.
The guide should be easy, short, actionable and deliver results. It should be clear from the title what it will help with, for example; “Free 30 Day Guide to Balance Your Hormones Naturally” or a
“ Free 7 Day Fat Burning Meal Plan” the timeline need to be short enough to make it feel doable, and long enough to help them start to see a result.
Next have your web developer build a simple landing page where people can opt in to get your guide, and a think you page once they opt in. That opt in should trigger an automated series of emails that helps them understand how to use you guide and connects you to them building value and trust every step of the way. Your automated email series invites them to your Complimentary Appointment (Your Offer) to get your help with their health concern.
Once those pages and system is built out, you can then create campaigns that drive people to your landing page to opt in for your guide and now you build your list of people who are dealing with that health issue.
Your blogs, social posts, ads all focus on some aspect of the area of health you want to establish yourself as an expert in and invite them to download your guide.
If you want to scale your practice, or simplify your marketing follow the Five Ones approach and watch your list, your practice and your profits grow just as many of the Naturopathic Doctors in the ND Achievers Club have done.
Congratulations, you have now focused your marketing to maximize your results going forward and can scale your practice to whatever size, income level you want to achieve.
___________________________________________________
If you would like my help implementing your Five Ones campaigns or growing your perfect practice, let’s talk. The first step is to complete the ND Achievers Club application here and tell me a little about your practice and your goals.
Leave A Response